Rewards for all things luxurious and beautiful

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Earn and redeem your rewards at lifestyle, premium and luxurious brands. For a list of brands click here
Earn your rewards faster with HK/MOP$1 Spend : 1 Blue Point
Access tier based exclusive rewards and private events
Extra blue points award to membership upgrade

MEMBERSHIP PROGRAM DETAILS

Bluebell Fashion Privilege Programme has four membership tiers – Classic, Contemporary, Luxe and Deluxe.

As a member, every purchase you make at Bluebell fashion & accessories stores in Hong Kong & Macau, contributes towards your membership status update for membership renewal or upgrade use.

A membership validity lasts 12 months from the date you have enrolled, renewed, upgraded into your current tier. Every blue point earns during the year will be valid till end of next year.

CLASSIC
CONTEMPORARY
LUXE
DELUXE
Membership Requirement
Cumulative net spending below HK$10,000
Cumulative net spending
HK$10,000 or above in the past 6 months
Cumulative net spending
HK$30,000 or above in the past 6 months
Cumulative net spending
HK$100,000 or above in the past 12 months
Renewal Requirement
-
Net spending of HK$10,000 within membership validity
Net spending of HK$30,000 within membership validity
Net spending of HK$100,000 within membership validity
Membership Requirement
Cumulative net spending below HK$10,000
Renewal Requirement
-
Membership Requirement
Cumulative net spending
HK$10,000 or above in the past 6 months
Renewal Requirement
Net spending of HK$10,000 within membership validity
Membership Requirement
Cumulative net spending
HK$30,000 or above in the past 6 months
Renewal Requirement
Net spending of HK$30,000 within membership validity
Membership Requirement
Cumulative net spending
HK$100,000 or above in the past 12 months
Renewal Requirement
Net spending of HK$100,000 within membership validity

SHOPPING PRIVILEGES

CLASSIC
CONTEMP. CONTEMPORARY
LUXE
DELUXE
# Eligible discount on regular priced merchandises (Hong Kong) Anya Hindmarch, Moschino (Landmark), K-Way*, RAINS*
10%
*applicable to K-Way & RAINS only
10%
15%
#1&2 Eligible discount on regular priced merchandises (Taiwan)Blumarine, Jimmy Choo, Manolo Blahnik, Moschino, Paul Smith, UGG, LeSportsac
10%
15%
Blue points programme
*1 Welcome blue points award
5,000 BP
*2 Extra blue points award to membership upgrade
10,000 BP
30,000 BP
100,000 BP
*3 Bluebell newsletter
Free alteration service (Not valid for sale merchandise)
*3 Exclusive access to sales & private event
Multiple blue points throughout your birthday month
1.5x
2x
2x
Exclusive birthday offer
# Eligible discount on regular priced merchandises (Hong Kong) Anya Hindmarch, K-Way*, RAINS*
#1&2 Eligible discount on regular priced merchandises (Taiwan)
Blue points programme
*1 Welcome blue points award
5,000 BP
*2 Extra blue points award to membership upgrade
*3 Bluebell newsletter
Free alteration service (Not valid for sale merchandise)
*3 Exclusive access to sales & private event
Multiple blue points throughout your birthday month
Exclusive birthday offer
# Eligible discount on regular priced merchandises (Hong Kong) Anya Hindmarch, K-Way*, RAINS*
10%
*applicable to K-Way & RAINS only
#1&2 Eligible discount on regular priced merchandises (Taiwan)
Blue points programme
*1 Welcome blue points award
*2 Extra blue points award to membership upgrade
10,000 BP
*3 Bluebell newsletter
Free alteration service (Not valid for sale merchandise)
*3 Exclusive access to sales & private event
Multiple blue points throughout your birthday month
1.5x
Exclusive birthday offer
# Eligible discount on regular priced merchandises (Hong Kong) Anya Hindmarch, K-Way*, RAINS*
10%
#1&2 Eligible discount on regular priced merchandises (Taiwan)
10%
Blue points programme
*1 Welcome blue points award
*2 Extra blue points award to membership upgrade
30,000 BP
*3 Bluebell newsletter
Free alteration service (Not valid for sale merchandise)
*3 Exclusive access to sales & private event
Multiple blue points throughout your birthday month
2x
Exclusive birthday offer
# Eligible discount on regular priced merchandises (Hong Kong) Anya Hindmarch, K-Way*, RAINS*
15%
#1&2 Eligible discount on regular priced merchandises (Taiwan)
15%
Blue points programme
*1 Welcome blue points award
*2 Extra blue points award to membership upgrade
100,000 BP
*3 Bluebell newsletter
Free alteration service (Not valid for sale merchandise)
*3 Exclusive access to sales & private event
Multiple blue points throughout your birthday month
2x
Exclusive birthday offer
Terms & Conditions:

# Eligible discount cannot be used in conjunction with other promotional offers or discount.

* This discount is only applicable to K-Way and RAINS retail store and online shop in Hong Kong (https://k-way.com.hk/ / https://studio1954.com/) .

#1 Every purchase you make in retail store in Taiwan is not applicable to upgrade or renewal membership.

#2 Blue point programme (earning and redemption) is not applicable to retail store in Taiwan.

Blue point programme (earning and redemption) is applicable to regular priced item and retail store in Hong Kong & Macau only.

Earn 1 blue point for every HK/MOP$1 net spending.

Blue points are calculated according to net spending, after discount and coupons have been applied.

Blue point is applicable within membership validity of Contemporary / Luxe / Deluxe membership only.

Every blue point earns during the year will be valid till end of next year.

Every 5,000 blue point converts to HK$100.

*1 Welcome blue point to Classic will be valid within 1 month (since the issue date).

*2 Extra blue points award to membership upgrade will be valid till end of next year.

*3 All communication will be arranged by e-mail / messenger / phone call.

Automatic upgrade of membership will be effective on the next purchase.

Bluebell Group reserves the right to change the terms & conditions without prior notice.

In case of disputes, Bluebell Group reserves the right of final decision.